Vivid Machines Closes $4.3M USD Seed Round Funding

Vivid Machines Closes $4.3M USD Seed Round Funding

April 20, 2023 - Toronto, ONT – Vivid Machines Inc. today announced successful completion of an oversubscribed first close of its seed round funding of $4.3M USD. The company, founded by Jenny Lemieux, CEO, and Jonathan Binas, CTO, has developed advanced computer vision technology that gives fruit growers and others in the fruit supply chain accurate real-time crop data down to the plant level.


“Thanks to the belief our investors have in our team and the market, and the faith growers have placed in us in these early days, Vivid Machines will continue to develop cutting-edge technology to help the fruit supply chain increase fruit quality on existing acreage while optimizing costs,” said Jenny Lemieux, Vivid Machines.


Vivid Machines plans to use its seed round funding to speed development of a broader set of system applications as well as expand its capabilities to a wider variety of fruit crops.


“We have received positive feedback on the accuracy of our predictions from our current customers, and we have also been approached by other industry players who are excited by the possibilities that our system offers. We plan to invest in further R&D and continue to scale our commercial operations,” said Lemieux.


Seed round funding was led by BDC Capital Thrive Venture Fund, with StandUp Ventures, Tall Grass Ventures, Entrepreneur First, BoxOne Ventures, Conexus Venture Capital (Emmertech), the W Fund, Cornell, Freycinet Ventures, and MaRS IAF.


“Vivid Machines brings a higher level of transparency and efficiency to the fruit supply chain,” said Michelle Scarborough, managing partner, BDC Capital Thrive Venture Fund. “Its unique technology integrates machine learning to image capture methods, and leverages real-time analytics and output, helping growers increase their production. We are excited to support Jenny and Jonathan, and the whole Vivid Machines team, in their important work to revolutionize fruit production and reduce food waste.’’


For more information about Vivid Machines, please visit vivid-machines.com.

By Connie Wiltshire June 15, 2026
Canadian startup helps farmers optimize fertilizer applications and expands its real-time crop nutrition platform to soy and wheat.
By Connie Wiltshire September 23, 2025
Sensor Globe closes Pre-Seed round to scale sustainable aquaculture tech!
By Connie Wiltshire September 8, 2025
Tall Grass Ventures and Accelerate Fund IV co-lead investment to expand predictive storage monitoring across North America
By Connie Wiltshire July 24, 2025
EmGenisys Completes Oversubscribed $1.5 Million Raise from Leading VCs to Transform Livestock Reproduction with Artificial Intelligence
By Connie Wiltshire December 12, 2024
Danish AgriRobot Secures Investment for Robot Safety Software
By Connie Wiltshire July 22, 2024
PheroSyn Secures Funding from Tall Grass Ventures to Advance Sustainable Pest Management Solutions
July 4, 2024
Tall Grass Ventures Announces Oversubscribed Final Close
June 3, 2024
IntelliCulture Raises $3.5M to Double Down on Growth
January 31, 2024
Tall Grass Welcomes Farm Credit Canada
By Marlise Hunter January 9, 2024
January 9, 2024 – GeneNeer Ltd. is pleased to announce it has successfully closed a US$1 million seed round to support the acceleration of its technology for rapid crop seed innovation. The company’s breakthrough method leverages its proprietary Superlines and tissue-specific silencing capabilities to improve the current precision, speed and safety of advanced breeding technologies. In a league of its own, GeneNeer is positioned to democratize crop seed innovation, fostering more rapid, localized solutions to impacts of climate change, and to accelerate the development of healthier, more functional natural food sources. The funding round was led by Tall Grass Ventures, an early-stage Agrifood Tech venture firm based in Canada, and 2b AHEAD Ventures, a repeat investor from Germany. The funds will be used to expand the company’s research and development into its methods for enhancing gene editing and gene discovery. While the company’s first focus is on the potato market, further development in other key crops is being actively pursued through strategic partnerships. Chris Edwards, Managing Partner at Tall Grass Ventures, said “We believe GeneNeer is at the forefront of gene-editing in crop development through their novel and proprietary Superline technology. With this technology, they have developed a multi-faceted platform, which we believe mitigates many of the business risks inherent in biotechnology and deep science-based startups. This approach not only enhances stability, but also aligns with the nimbleness and adaptability required to lead an emerging field. “GeneNeer’s commitment to success is further reinforced by the exceptional quality of their team. With a deep mix of technical competency, skill and business acumen, the team is well positioned to successfully execute against their vision and have a significant role in increasing the resilience and adaptability of global agriculture,” added Edwards. The investment is the climax of a successful year, marked by multiple successful proof of concept trials, a paid collaboration with a Tier-1 company; participation in the prestigious StartLife program for promising agritech start-ups; the registration of a second patent application; and significant strides in its research and development activities. As a result, the company doubled its valuation in 2023. Kinneret Shefer PhD, CEO and Co-founder of GeneNeer said, “The addition of Tall Grass Ventures and return investment of 2b AHEAD Ventures provide GeneNeer with outstanding support from seasoned, savvy and visionary investors and mentors. Their involvement will be instrumental in GeneNeer’s ability to achieve its ambitious business plans.” Sven Gabor Janszky, CEO of 2b AHEAD Ventures and Chairman of Europe’s largest Future Science Institute 2b AHEAD said, “We are proud to continuously support GeneNeer’s progress to solve one of the world’s biggest challenges: to provide food security for up to 11 billion people on Earth in times of global warming. Even for us, with a portfolio of 30+ deeptech investments worldwide – from Nuclear Fusion to Quantum Computing – GeneNeer is outstanding in its product vision and the excellence of its technological platform.” About GeneNeer: GeneNeer is engaged in the enhancement of crops through the development of innovative methods for expedited precisely-controlled gene editing and rapid gene discovery, using its patent-protected Superlines and tissue-specific silencing. The company aims to use its capabilities to support global food security and nutrition. GeneNeer is a member of the prestigious StartLife program for promising startups. www.geneneer.com
More Posts