Cellar Insights Raises Oversubscribed Seed Round to Scale AI-Powered Potato Storage Tech

Tall Grass Ventures and Accelerate Fund IV co-lead investment to expand predictive storage monitoring across North America

Calgary, AB – September 8, 2025 – Cellar Insights, a Calgary-based AgTech company helping potato growers prevent storage losses, today announced the close of an oversubscribed seed round. The financing was co-led by Tall Grass Ventures and Accelerate Fund IV, with participation from Carrot Ventures, University of Alberta Innovation Fund, (UCeed,) and other strategic investors.


Cellar Insights combines specialized sensors with AI models to detect trace gases emitted by decomposing potatoes—well before visible signs of spoilage. This early-warning system enables growers to extend storage seasons, optimize movement timing, and preserve millions in crop value. The platform has already analyzed over 1.5 million storage data sets and is monitoring more than 150 million pounds of potatoes across North America.


“This investment validates our vision and technology,” said Terry Sydoryk, CEO of Cellar

Insights. “With the backing of these top-tier AgTech investors, we’re ready to scale faster,

expand into new markets, and give growers unprecedented clarity and control over storage.”


The new funding will accelerate AI model development, enhance predictive capabilities, and support expansion into Canada and the U.S., including a new team presence in Manitoba backed by Manitoba First Fund.


“Post-harvest technology is an underserved market with huge potential,” said Yasmine Al-Hussein, Investment Associate at Accelerate Fund IV. “Cellar Insights’ solution is complex but practical, and we’re already seeing strong adoption by growers and processors.”


“Ross’s farming expertise paired with Terry’s scaling experience makes this a team uniquely positioned to transform potato storage,” said Chris Edwards, Managing Partner at Tall Grass Ventures. “We’re excited to support their growth across key potato regions.”


The global potato processing market reached $38 billion in 2023, yet up to 25% of crops are lost post-harvest. By detecting rot before it starts, Cellar Insights provides growers and processors with a proven way to cut waste, protect supply, and improve ROI.


Cellar Insights was founded in 2023 by sixth-generation New Brunswick potato grower Ross Culberson, Cellar Insights is an AI-powered AgTech company focused on eliminating post-harvest storage losses. Its platform delivers early risk detection, crop protection, and supply chain visibility across North America.

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